SERVICES

Outsourced Solutions for Business Owners Who Are Tired of Juggling

Our mission is to elevate your brand, increase your visibility and scale your leads generation through outsourcing your sales enablement, digital and social marketing and training initiatives.

Sales
Enablement

& Job Aids

Digital, Print & Social Marketing

Training,
SOPs & Process
Optimization

GoHighLevel & ClickFunnels Implementation

Service: Sales Enablement & Job Aids

Elevate Your Brand. Amplify Your Message. Drive Results.

At Southport Consulting, we know that sales teams thrive when they’re equipped with the right tools, resources, and training. That’s why we specialize in creating customized sales enablement solutions that drive confidence, consistency, and results. From visually engaging job aids to comprehensive capability training, we help sales and marketing teams perform at their best.

Things We Do

1. Sales Support Content and Job Aids

We'll meet with you to develop a plan to streamline your sales process with resources that simplify complex concepts and guide your team toward success. We can provide:

  • Job Aids: One-pagers, quick-reference guides, and cheat sheets tailored to your products and services.

  • Scripts and Templates: Polished phone scripts, social media conversation scripts, email templates, and follow-up sequences that close more deals.

  • Visual Sales Tools: Charts, infographics, and presentations that make your message clear and compelling.

Ensure your sales team is armed with high-quality, on-brand materials that resonate with prospects:

2. Custom Marketing Materials for Sales Teams

  • Brochures and Flyers: Professional print and digital assets for meetings and events.

  • Case Studies: Real-world success stories that demonstrate your value.

  • Pitch Decks: Compelling slide decks that tell your story and highlight your solutions.

3. Capability-Building Training

Help your team sharpen their skills and stay ahead of the competition with training programs designed for real-world application:

  • Product Knowledge Training: Equip your team with the expertise to speak confidently about your offerings.

  • Sales Techniques: Teach proven strategies to handle objections, negotiate effectively, and close deals.

  • Soft Skills Development: Build trust and rapport with clients through communication and emotional intelligence training.

4. Process and Workflow Optimization

Boost efficiency with streamlined sales processes and tools that reduce friction:

  • CRM Optimization: Help your team maximize the potential of your sales technology.

  • Sales Playbooks: Standardized workflows and best practices to ensure consistency.

  • Performance Metrics: Track KPIs and improve outcomes with data-driven insights.

SERVICE: Comprehensive Digital & Print Marketing

Elevate Your Brand. Amplify Your Message. Drive Results.

At Southport Consulting, we provide small businesses with the full spectrum of marketing solutions—digital and print—to help you connect with your audience, stand out in a crowded marketplace, and drive measurable growth. Whether you need a lead-generating funnel, a stunning website, or compelling campaigns, we’ve got you covered.

What We Do

1. Lead Magnet and Funnel Creation

Capture attention and convert leads with strategic funnels and value-packed lead magnets:

  • Engaging Lead Magnets: Ebooks, checklists, video series, and more designed to resonate with your target audience.

  • Funnel Design: High-converting landing pages, upsell sequences, and follow-up automations that guide prospects from interest to action.

  • Optimization: Data-driven refinements to improve conversions at every stage.

2. Website Design and Optimization

Your website is more than a digital business card—it’s your 24/7 salesperson. Let’s make it work harder for you:

  • Custom, Mobile-Friendly Designs: Websites that reflect your brand and engage visitors.

  • SEO Optimization: Content and structure designed to rank higher in search engines.

  • Integrated Functionality: Built-in lead capture forms, analytics tracking, and easy navigation to convert clicks into customers.

3. Social Media Marketing

Stand out and build relationships where your audience is most active:

  • Strategy Development: Identify the platforms and messaging that matter most for your brand.

  • Content Creation: Eye-catching posts, stories, and videos tailored to your audience.

  • Increase Conversion: Increase funnel visibility through social messaging.

  • Paid Ads Campaigns: Maximize ROI with targeted social ads that drive traffic, engagement, and sales.

4. Email Campaigns and Automation

Email marketing is one of the highest-ROI channels for small businesses. We’ll help you harness its power:

  • Automated Sequences: Nurture leads and stay top-of-mind with drip campaigns and follow-ups.

  • Personalized Campaigns: Tailor your messaging to each segment of your audience.

  • Performance Tracking: Use analytics to continuously refine and improve your results.

5. Copywriting That Converts

The right words make all the difference. We craft messaging that grabs attention, builds trust, and drives action:

  • Strategy Sales Pages: Compelling copy that converts browsers into buyers.

  • Ad Copy: Snappy, engaging text designed to stop the scroll and inspire clicks.

  • Brand Storytelling: Messaging that captures your unique value and connects with your audience on a deeper level.

Training, SOPs and Process Optimization

Empower Your Team. Optimize Your Processes. Maximize Your Impact.

At Southport Consulting, we understand that a business’s greatest asset is its people—and the systems they rely on. That’s why we specialize in creating customized training programs, clear standard operating procedures (SOPs), and streamlined processes that align with your business goals.

By combining proven adult learning methodologies with Lean process optimization, we ensure that your team not only learns but thrives. The result? A more confident workforce and an organization that operates like a well-oiled machine.

We Offer

1. Customized Training Programs

Effective training isn’t one-size-fits-all. We design engaging, actionable programs tailored to your team’s unique needs, with a focus on:

  • Trainings With You As The SME: We'll work with you to develop the training you want to deliver. You're the SME. We're the adult learning and training specialist. Together we can create capability building solutions that will exceed your expectations.

  • Social Selling: Equip your team with the skills to build authentic relationships and close deals online.

  • Digital Marketing: Teach practical strategies for creating, implementing, and optimizing campaigns.

  • Sales Enablement: Build confidence with training that aligns with your sales goals and tools.

Our training solutions can be built for you to deliver or we can deliver in-person, virtually, or as on-demand modules to suit your business model.

2. Clear and Actionable SOP Development

Consistency and efficiency are the keys to scaling your business. We will work with you to understand your best processes and create detailed, user-friendly SOPs that:

  • Standardize processes across teams and departments.

  • Simplify onboarding for new hires.

  • Reduce errors and improve productivity.

Each SOP is designed to be accessible and easy to follow, ensuring your team can execute with confidence.

3. Lean Process Optimization

Streamlining your operations doesn’t have to be overwhelming. Using Lean methodology, we’ll help you:

  • Identify inefficiencies and bottlenecks in your current processes.

  • Develop streamlined workflows that save time and resources.

  • Implement tools and strategies that align with your long-term goals.

Our approach isn’t just about cutting waste—it’s about creating systems that empower your team to work smarter, not harder.

SERVICE: GoHighLevel and ClickFunnels Implementation

In today’s fast-paced digital world, a manual approach to lead generation and sales just isn’t enough. That’s where we come in. At Southport Consulting, we specialize in implementing GoHighLevel and ClickFunnels systems that turn your marketing and sales processes into well-oiled, revenue-generating machines.

Whether you’re nurturing leads, building a digital product empire, or optimizing your sales pipeline, we’ll help you create automation systems that save time, reduce costs, and increase ROI.

What We Do

1. Build High-Converting Funnels

From lead magnets to sales pages to checkout flows, we design and implement funnels that guide your audience seamlessly from discovery to conversion. Our funnel solutions are optimized for:

  • Lead Generation: Capturing your ideal audience with compelling offers.

  • Webinars and Product Launches: Driving engagement and sales during key events.

  • Upselling and Cross-Selling: Maximizing revenue opportunities post-purchase.

2. Automate Your Email Marketing

Good email marketing is about the right message, sent at the right time. With GoHighLevel and ClickFunnels, we’ll help you:

  • Craft personalized email sequences that engage your audience.

  • Automate follow-ups, nurturing campaigns, and abandoned cart reminders.

  • Track metrics to refine campaigns and optimize conversions.

3. Create Stunning Websites and Membership Areas

Your website is your digital storefront. Let us help you build one that’s not only visually appealing but also functional:

  • Fully optimized, mobile-friendly designs that reflect your brand.

  • Membership sites for hosting courses, digital products, or exclusive content.

  • Seamless integration with GoHighLevel and ClickFunnels for automated operations.

4. Design and Optimize Sales Pipelines

Are you overwhelmed with tracking leads and closing deals? Our pipeline solutions take the guesswork out of the process:

  • Lead segmentation and qualification to focus on high-value opportunities.

  • Automated reminders and task assignments for your team.

  • KPI tracking and reporting to measure performance and improve strategy.

5. Launch and Sell Digital Products

Turn your expertise into revenue with our digital product solutions:

  • Online course hosting and delivery.

  • Automated sales funnels to promote your products.

  • Upsell and cross-sell strategies to maximize sales per customer.

People Are Talking About Brett Allen!

Casey Parisoff

Kansas City, KS

Channel Partner Marketing Mgr

Liberty Mutual Insurance

"Brett's dedication to sales enablement was instrumental in aligning our marketing efforts with sales objectives, ensuring a seamless new customer journey and contributing to our overall success. His strategic approach, coupled with his creativity and analytical prowess, consistently elevated our brand and drove impressive outcomes opening up mass opportunities we had not yet developed."

Jason Grubbs

Grand Rapids, MI

Personal Lines Manager

United Insurance Services

"Brett's insight and instruction provided the guiding framework for setting up our agency website and social media. He is always an inspiring person to listen to, interact with, and learn from. He cares about helping you succeed."

Stacie Cooper

Phoenix, AZ

Agent for the Future Advisor
Liberty Mutual Insurance

"Brett is wonderful to work with. I would not be where I am in my career without his guidance. Brett is an amazing teacher and has a way of engaging an audience and building lasting relationships with clients. He is enthusiastic, innovative and flexible."

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